QUOTE IT / RUN IT / BILL IT / GET PAID
Shop Marshal carries every job on one connected record. The estimate becomes the quote, the quote becomes the job, the job becomes the invoice, and nothing gets retyped or rebuilt on the way. You should not have to be the system holding your company together.
Built inside a real contracting company. Used on real jobs. No mockups.
Real screen, not a mockupOne record, from cost catalog to quote out the door.
01 / The two bad choices
Archetype: duct tape
Estimates in a spreadsheet, the schedule on a whiteboard, dispatch by group text, hours on whatever paper made it back to the office. Friday night you sit down to invoice and reconstruct the week from all of them. Nothing talks to anything, so you are the integration.
Archetype: overbuilt
Built for billion-dollar GCs with a training budget and a rollout committee. It takes a consultant to stand up and a full-time admin to keep fed. It assumes you have an IT staff. You have a truck.
Shop Marshal is built for the companies in between: owner-operators and project managers at small and mid-size specialty contractors and general contractors.
02 / What it does
Work enters as an estimate and leaves as a paid invoice, and it never changes systems on the way. That is the whole idea, and this is the line it travels.
Log the RFQ, build the estimate from a cost and materials catalog instead of last year's spreadsheet, and send the quote from the same record. When it lands, the estimate becomes the job. Nothing gets retyped. The pipeline board shows every open pursuit at a glance, and the quote cover email drafts itself from the record.
Jobs, sites, and tasks live where the schedule lives. Dispatch the crews without the group text, capture time where the work happens, and file the daily field report before the truck leaves the site. Change orders get written down the day they happen, not remembered at billing. A My Day view and the ops calendar tell every person what today looks like before the first phone call.
Job cost lands against the estimate as the work runs, so you see the margin while you can still defend it. Vendor POs and AP live next to the work they belong to, and buyout starts in the same place: send your own RFQs out to vendors and turn the winning answer into the PO. WIP without a weekend of spreadsheet surgery.
Customer invoices and pay applications build from the job record, so Friday night stops being an archaeology dig. You bill the work without rebuilding it. And cash flow stops being a feeling: AR aging you can look at on a Tuesday, not just at tax time.
03 / See it
Nothing below is a mockup. These are screenshots of the real system, built and used on real jobs. The product version will get its own coat of paint, but this is the machinery.
Names, company names, branding, and personal fields in these screenshots are replaced or masked. The workflows shown are real.
04 / Field and office
The portals take you out of the middle of every conversation.
The supervisor sees the day's jobs, files the daily field report, and logs crew time from the site. No calling the office to ask what is next. No paper timesheets riding home in the glovebox.
The customer can see where their job stands without making your phone ring. Quotes, progress, invoices: the questions that used to interrupt your day become a page they can open themselves.
The owner stops being the human router between field, office, and customer.
The app and both portals install on a phone straight from the browser. No app store. The field does not carry a laptop, so the system does not assume one.
05 / The paper trail
Every job drags a paper trail behind it, and on most jobs it lives in six inboxes and a truck cab. Here it lives on the job record, next to the money it explains. When someone asks for it in two years, it is one search away instead of one panic away.
The construction admin record and the money, in the same system. That is the point.
06 / The document engine
The paperwork the job has to send out generates straight from the job record, branded and ready to go. No retyping numbers into a template, no hunting for the version that was actually right. This is the part of Friday night that stops existing.
Once Dropbox is connected, every document files itself into the right company folder, named and sorted, without anyone dragging files around.
07 / The AI layer
Shop Marshal builds guarded AI help into the office side of the system. It turns plain language into tasks, notes, and events you confirm before they land, and it comes with a library of ready prompts for the common back-office asks, so you do not have to figure out what to ask. When you want a second set of eyes, it hands you a privacy-safe snapshot of the job to take to an AI. The guardrail is the whole point: the money math lives in the app's own engine, so anything the AI helps draft is a draft, every number on the paperwork comes out of the app and not out of the AI, and nothing moves until a person reviews it.
"Pull AR aging and tell me who to call first."
"Draft an estimate for the panel swap from the catalog. I will review it before it moves."
"What did the crews log this week, job by job?"
"Generate the pay app and file it in the job folder."
08 / Who it's for
Not the billion-dollar GC with an IT department, and not the one-truck shop that runs on a notebook. The company in the middle, where one person is still holding the handoffs together by hand.
Panel builds, controls and instrumentation, service calls. Commissioning checks and closeout that actually close.
Multi-crew jobs, change orders that move fast, and pay applications that have to tie out.
The small calls logged like real work, with the time and the paper trail to bill them.
RFIs, submittals, and AIA pay apps, without an enterprise rollout to run them.
If you are the owner-operator or the PM holding all of that together, this was built for you.
09 / Who's building it
Shop Marshal did not start as a product. It started as the system Alex Villarroel built to run his own jobs, because the software written for him was built by people who had never run one.
Running
The system this product grows from was built field-first and used on real jobs, covering estimating, crew scheduling, and invoicing. It was shaped by the work instead of a feature wishlist, and it is contractor-led: built by the person who has to live with it on a job site.
In build
Shop Marshal is the multi-company version of that system. Your own data, your own portals, your own rollup. There is no launch date to promise, and it will not be invented to make a landing page look better. The early-access list hears everything first, and the earliest companies help shape what ships.
Straight answers
The source system is live and running a real contracting company. The multi-company product you would log into is in early-access development. Join the list and you will know the moment it opens.
Owner-operators and project managers at small and mid-size specialty contractors and general contractors. Electrical and controls, mechanical and plumbing, industrial service, and lean commercial GCs. Built for the gap between a spreadsheet and an enterprise platform.
No. Most tools stop at tasks and a calendar. Shop Marshal carries one connected record from the estimate all the way to the paid invoice, with the job cost, the paperwork, and the money on the same record. The office work is the point, not an afterthought.
Yes. The screenshots above are the real working system, with names and personal fields masked. If you want a closer look, book a live walkthrough and see it click through end to end.
It does the office drafting and lookups, and it cannot invent numbers. The money math lives in the app's own engine, so every figure on the paperwork comes from the app, and nothing the AI drafts moves until a person reviews it.
Shop Marshal is founder-built and contractor-led by Alex Villarroel, an industrial contractor, developed under Streamline Automation Solutions. He built the source system because he got tired of software written by people who never ran a job, and the product is shaped by the work it has to survive.
Join the early-access list below. Early access goes out to that list, in order, as the product opens, and the earliest companies help shape what ships. No sales sequence, no inbox flood.
Early access goes out to this list, in order, as the product opens. If Friday night invoicing sounded familiar, this page was written for you.
Want to see it first? Book a live walkthrough. It is a screen share of the working system and straight answers to whatever you ask, not a sales pitch.
